About 

Smitha is a freelance journalist, with years of experience crafting authentic editorial content and marketing material for international business, consumer, and luxury titles. Using her expertise in content creation and media strategy, Smitha carefully creates a universe of luxury for emerging and established brands and designers. Working across India, the UK, and the USA, she is known for her analytical approach and in-depth coverage. With the belief that luxury isn’t just about the product but the emotion and narrative woven into it, Smitha’s work creates the perfect blend of storytelling and creativity. While specialising in jewellery and trend research, Smitha also writes about décor, design, travel and food, and lends her voice to her passion for sustainability. 

With a nuanced understanding of the Asian, Western and Middle Eastern markets, Smitha brings a unique global perspective to her writing. Her work has been featured in The New York Times International, Financial Times, South China Morning Post, Vogue Arabia, Vogue India, Prestige (Hong Kong), LIST (Saudi Arabia), Solitaire (Singapore), Professional Jeweler (USA) and The Adventurine. She is also a contributor to the Natural Diamond Council (USA & India, ME), Rapaport, Solitaire International (GJEPC) and GEM-A (Great Britain), among others.